Episode 1

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Published on:

28th Jul 2023

Unlocking the Potential of Teams: The Role of Leadership in Achieving Success | The Fifth Hammer Growth Podcast - EP 1

Get ready for a captivating discussion that delves into the world of rapid company growth, leadership, and the parallels in the world of sports.

This episode starts by exploring the pitfalls of rapid growth within organizations and how mistakes can easily go unnoticed. Contrasting this, they dive into the intricacies of turnaround scenarios, where momentum needs to be built from the ground up, and mistakes must be addressed head-on.

Lacrosse takes center stage as our hosts share their personal experiences with the sport. It all started when their child, Brayden, took up lacrosse after being unable to play football. With little knowledge initially, their perspective on the game quickly changed after witnessing its intensity firsthand.

They discuss the success of their company's core values, particularly the value of extreme ownership. They recommend a book that perfectly encompasses these values, emphasizing the chapter on bad teams and leaders. Drawing inspiration from a story about Navy SEALs, they relate the importance of strong leadership to their own experiences coaching lacrosse, highlighting the transformative power of effective leadership.

Stay tuned as our hosts explore the concept of constant self-improvement, the impact of different coaches on team performance, and the role of collaboration and empowerment in achieving success. We'll also hear about their triumphant season as coaches, their unique coaching approach, and the incredible achievements of their team.

So grab your headphones and prepare for an episode filled with insights, inspiration, and a robust discussion on growth and leadership.

Transcript
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I'm your host, spencer Matthews, here with co hosts Ryan Riley and Dave Huffman.

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We're excited you're here with us today as we share a story and experience

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of success in lacrosse and share the concept of no

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bad teams, only bad leaders.

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You are listening to the Fifth Hammer Growth podcast, where we help you

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find harmony in imperfection as you journey towards success

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in life and in business.

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When we were building our culture and building our company,

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we talked a lot about culture and our core values

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and what we wanted to try to

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how do we and Spencer, you did a great job of this.

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We didn't build our core values

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until like a year and a half.

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Yeah, we were operating for almost like a year and a half or two years

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before we actually documented our core values. Right. And so it was based

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on what we were already living. And that's what core values really are. That's what

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culture really is. It's not what you write on the wall. It's not what you

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put in a handbook. It's how you live and how you operate within your company.

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I think what we tried to do is just document what

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we were already doing right. In a way that could be

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scaled and modeled and repeated. And I think

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that was the success of our core values in our

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company, is because we didn't try to force anything. Like you

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said, we documented what we were living. Well, one of those core

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values that we identified was extreme

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ownership. Right? It was the entire book was our core

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values. And if

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anybody wants to read that book, I mean, everybody should read it. I think

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every teenager should read that book. I think every parent should read

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that book. That's a book that has to be on your reading

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list at least once a year. But there's

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a chapter in there that talks about there are no bad

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teams, just bad leaders. And the story behind that is

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phenomenal because they go into Hell Week with Navy Seals, and

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there's this one team that was always behind. They were always

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lagging, and there was this other team that was always winning. And they tell

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this story. It's so great. And as they were watching

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this, they decided to make one shift, one move, right.

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They took the leader of the team that sucked, and they put them with

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the leader of the team that was winning, and they swapped those two

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leaders. And then all of a sudden, something beautiful freaking happened.

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That team that was always behind said, oh, we got a leader. That's

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amazing now. And all of a sudden, they were competing for first. And that

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team that already knew how to win, they were

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continuing to drive. And so those teams became one and

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two throughout the rest of Hell Week. And it's interesting because I always

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thought what a great concept that is

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to theorize on, right? It makes sense in the book,

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and it highlights

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the concept that there are no bad teams, just bad leaders.

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So what's interesting is I had a personal experience of that

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in my life. I've always been

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involved with lacrosse. My kids, three of

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my four boys have played lacrosse. So I've

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coached I coached Dallin, who's a junior in

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high school since he was in third grade,

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and he's played all the way up through

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he's playing lacrosse for Centennial High School.

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Last year, the team they had and we had

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a coach that was coaching, and he was a great lacrosse player.

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This coach knew the game like nobody else. I mean, he was a

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player, he played in college,

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but he was a young professional.

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And I don't know that he had the leadership skills

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to lead that team to where we wanted as parents and as

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a board and everything them to go. And so last

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year, they had a losing season.

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There were only two seniors on that team. So two seniors

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graduated. We literally had

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the same exact team for this year. You should extend on the

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losing. No? Yeah. I mean, it was a

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disaster. Yeah.

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Brayden you're absolutely right. I think we only won like two games. It was over

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all two. And those were games that were

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that I think the other team didn't have their starting players show up. I

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mean, it was really bad. And for a long time, those were

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the seasons. Just completely disappointed. The season before that,

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we were skunked. Right. So there was no

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progression going on and we didn't see any progression. Let's make sure we send him

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this clip, too, by the way. I know I feel bad saying this because

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if he ever saw it, he knows the coach knows who this is about. Right.

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Because I actually gave him the book, extreme ownership.

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It's interesting. At the end of the season, as a board, we came together and

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said, we need to make a choice and we need to make a change. Well,

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coaches, lacrosse coaches in this valley, there's

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not a lot of them. I mean, there's really not. And most of them are

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going to be young players that are coming out of college, and that's not what

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we want. Want to stay in the sport. Yeah. So as a

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board, we decided that we need to make a move. So I sat down with

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the coach and we talked through it, and it was actually really good because he

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was kind of filling some of that and his wife was just getting ready to

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have a baby. And so we left. It mutual. Things are great. You'll

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go your way, we'll go our way. We appreciate everything you gave

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us, but now we don't have a coach

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come fall, my good friend Jason Anderson

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and I decided, you know what, because we don't have a coach, we're going to

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step in and coach, and we're we're gonna do this

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until the board finds a coach because there's challenges, right? You don't want

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parents being coaches because there's favoritism. There's all kinds of crazy drama

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that goes around with that, and we totally acknowledge that.

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But we felt comfortable. And not only that,

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I coached probably five of these kids from the very beginning

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time they ever picked up a stick, because this is Dallin's, I

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coached him, and Jason coached the other half of the team from

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the beginning of them ever playing. And so we knew these boys.

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We love these kids, right? Fall was great.

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We had a winning season. I think we went seven and three in

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fall, which was amazing. Coming back, we

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started getting into spring ball

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and this amazing team

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went undefeated in their division.

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I mean, the same kids that we had last year, except for two seniors,

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went undefeated in their division last night. We were

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in semifinals. We beat in semifinals 15 to

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four was the final score in semifinals. They had

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all star elections come out like the division and league, like

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all state, first team, second team. Ten

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players on that team became all I'm getting

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chills for tears, man. Ten

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players were all state. First team, second

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team, only two. We had two that were second team, the rest were all state

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and first team, ten. Last year, we didn't have any. I love

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it. It's the concept of I mean, it's

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a huge success story, but it emphasizes the fact that

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there are no bad teams out there, only bad leaders.

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And it's difficult because how do you know you're going to be a good leader

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or not? And when do you identify that you are that good leader or you're

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that leader that needs to be step

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aside so that other leaders could come in? As you're leading an organization,

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as you're looking at your team, man, what a

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challenge that is. I think the moment you call

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yourself a good leader, you're not a good leader. I

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think you believe that you can lead people,

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and your passion for that and your belief that

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you can do that is what makes you a good leader, because you're

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constantly refining and becoming a better it's the law of the lid.

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A whole book could be written about this. The first time I recognized this

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was in high school. There was a team in our league that went like one

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in 20 or one in 22 or something like that. And I was

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always blown away because there were some talented guys on that team. They

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had a coach who was terrible. The next year, they got

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even a decent coach. They went like 21 and went to the regional

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the regional tournament. Wow. And then I think this is why I love Ted Lasso

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so much, is it's this personified? If you can work with

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people and you can communicate and you have the humility

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to understand that.

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You'Re not a. Great leader, it's kind of like, somebody told me one time, if

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you ever meet a guy that says he's good at golf, he's probably an asshole,

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because nobody says they're good at golf. It's just

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something that you're working on for the rest of your life.

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So, anyways, when you were going through your season, I remember

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seeing it like, hearing about the record in the fall and thinking, oh, my

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God, this is a story. This is exactly what

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we talked about at Microbe. This is exactly the story in the book. Now, in

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sports, I think there can be bad teams. Yeah, absolutely.

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It's not like holding a boat over your head. It's, like, way more complex than

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that. Which makes it even more impressive, I think. Well, I think it presents an

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interesting dichotomy because I totally believe in that principle of

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no bad team is only good leaders. But I also believe in almost a reverse

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principle, that if you're part of a team, as a

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sports player, I did see that I performed well

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for certain coaches and terrible for other coaches, but I didn't recognize that in the

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moment. That was hindsight. I think we've all had experiences, especially,

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like, in youth, where there's some subjects we like more,

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and it's not actually because of the subject, it's really because of the teacher. Sure.

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Right. Or a class is engaging, or a presentation at a

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seminar at a conference is our favorite because they were

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a great speaker. It may not actually have been, like, the content that really hit

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us the most. Right. And so there is that concept of

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another one for you, like parents. If you look at parents as a leader

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and the family as a team. Right.

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There's so many dynamics where leadership sets the

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tone, but at the end of the day, if the team is taking

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extreme ownership, it's actually all on them. Right.

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So you want the team to take ownership. That know, I have the

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ability to choose for myself.

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And my story is my journey because of my choices,

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and I'm responsible for that. And the concept of no

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bad teams, only bad leaders, allows people to throw a rock at a leader anytime

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they want. And so it's a

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dichotomy right. Where I see both as

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truth and it's interesting. I love the story.

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No, I think there has to be a balance. And it was interesting because I

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was going over moments this year last night,

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as I was thinking about the success of this team and them going into the

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championship game on Saturday. And I remember there are certain things that stood

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out and trying to identify

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how do you empower your team to step

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up to be those players? Right. And I

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remember specifically there was this one moment catcher is our

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goalie. He's a junior in high school. I was hoping you'd tell this. Yeah,

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he's not our best goalie. In fact, Izzy Martin went

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86% save rate. That dude

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has been a wall. And I taught Izzy how to freaking

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hold a stick when he was in third grade, and he

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seriously is one of the best goalies that I've ever seen at

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this level. Right. But catcher was

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in on this game, and it was at a tournament. We're

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playing out of state teams, and there's always this stigma of playing out of state

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teams. These guys just come in and destroy. In the

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past, when we played this tournament with these same out of state teams,

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we never beat these guys, never beat them

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in the first quarter. In the first five minutes of the game, we went down

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30 instant 30, and

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I pulled catcher, and he came off

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hot. Like, he came off saying, what the hell? You're taking me out already?

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And I was like, whoa, whoa, whoa, settle down. What are you seeing? And he

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was like, what? I was like, what are you seeing out there? Something you're seeing

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something that I'm not. What can we change? What are you seeing? He's

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like, you're not taking me out. I'm like, no, I want to talk to you

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about what's going on. And he's like, oh. He's like, okay, well, if

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we did this and this and this is what's happening, and this is why. And

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I was like, awesome. I called timeout. I brought the defense

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together, and we talked through what they were seeing

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with what catcher was seeing, and we came together as a team. They went back

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in, and we won the game. And

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catcher was so blown away that I wasn't going to yell at him, I wasn't

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going to take him out. I wasn't mad at him. I was just

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frustrated because I wasn't seeing what they were seeing. Something was happening on the

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field, and that is a critical I think that's a critical part about building

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culture and being a leader, is that you have to acknowledge

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that you don't have all the answers. You're not going to see it all. You're

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not going to see it, all. Right? And it comes down to the point where

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you have to be able to empower your players to be able to see. And

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so from that point on, every time we come off for a break

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or time out or anything, I bring my team together and, okay, what are you

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guys seeing? And we talk through it. Yeah. And I think people miss this part

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of extreme ownership because it's not necessarily about, oh, it's

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my fault, my fault, my fault. Like, it's not

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about that. It's about collaborating all the way up and down the

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chain so people feel like they own the

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plan. Right. And that's what you did. That's what I love about that story, is

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you pulled him out, you asked him what he was

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seeing, which a lot of coaches will do, but then

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you allowed what he was seeing to

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impact the game. And the decisions made. The decisions made came from what

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he was seeing. So you collaborated with him in real time on

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the plan. They went out and executed against what he was seeing. You know what

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I mean? So he was able to sort of make the decision,

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which is always going to fire up a team more than the coach telling them

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what to do. That's why truth experience is more impactful than truth told. That's

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why that's so powerful. Well, yeah, you give people a voice, right, and you allow

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them to be part of the input that affects the output. And whether

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it's sports or it's family or it's business,

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it's the same, right? Yeah,

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it was really cool. But you think about what we did as we were building

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Microbe, right? And as we were building our company,

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how many times did you hear me tell anybody, go figure it

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out. What do you think? Right? And it's that idea

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of and it got to the point

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where they hated me saying, like, especially because

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we had such a young age wise company employees, our

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employees were really young. A lot of them were just out of

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college. Some of them were in the middle of college. Some of them were.

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And they would come with a question. Ryan, Ryan, Ryan, Ryan,

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Ryan. And if I sat there and answered everybody's question, I would be like,

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I couldn't get anything done. So the easy response

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to empower them was, what do you think? And if they

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didn't have an answer, go figure it out and trust the fact

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that and here's the challenge, right? Because sometimes they came back and I was like,

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I totally don't agree with that. That's a dumb freaking answer right

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there. But you trust the fact that it's going to get them 80%

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there. Yeah. Right. And then you massage it a little bit. You work with them.

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What about this? What about this? And now they're maybe 85% or

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87%, and then they go do it, and it's their idea and it's their

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plan. Right. And I think that was the power

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of what we tried to do, is just let these kids know on this

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team that we could win together. So I have a

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question. Obviously, like, the coaching leadership changed you and

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your friend, what leadership dynamics changed in

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the team and the players, were there any new captains?

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Did they start acting in a different manner? I'm curious if you

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observed or thought about that at all, too, of

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if you saw any changes in them. Yeah, I think that one of the things

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that we really tried to do as

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coaches is we allowed our players

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to talk to us. Right.

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I think when you get young leaders and there are

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situations where they believe that if they're not giving

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the answers or providing the answers that they don't. Then they're not

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leading. Yeah. You know what I mean? Then they're not really leading. Or if they're

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challenged my

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players, challenged me because I'll admit those kids have been playing a lot longer than

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I never played in college. I never played in high school. I didn't even know

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lacrosse until Brayden picked up a stick. And it's funny, he started playing

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lacrosse because my wife was like, you're not playing football. And so he's like, well,

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then I'll play lacrosse. And we're like, cool. Lacrosse is we don't even know what

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lacrosse is. Even worse. And then we went and saw the first game. We were

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like, oh, my hell, dude, this is freaking ball with weapons. He

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pivoted to something more violent.

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If you don't have bruises up and down your arms, you're not playing. Right?

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So I didn't know anything about the game. And some of these

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kids have been playing a lot more than me. And so I have to acknowledge

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the fact that as a leader, I'm here to curate the conversation, to

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put in the system and to establish the way that I

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would like to see the game. And

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but at times, they come off. They're like, dad, backer's not working. Dallon

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specifically, dad backer's not working. They're getting through our zone

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defense. We need to switch to man. I'm like, what do you guys think? Okay,

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let's do it. We switch to man. And we dominate instantly because I had full

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faith in my four Horsemen, my four defensive

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players, who, by the way, were the only team because I'm the

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defensive coach. We're the only team who had all four

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defensive starters elected to allstate

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first team or second. A, we should reach

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out to the Idaho Statesmen or whatever and get a modern day Ted

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Lasso write up. That would be cool. So here's the other

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thing that I did with this four. So we have a captain

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for attack, we have a captain for our midis, and we have a captain for

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our defenders, and then we have a team captain, right? So we created four captain

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spots, right? You see where this is going, right? And then once a week,

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we have the fifth hammer. Literally,

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it's that fifth hammer that leads us out and sets the tone

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and the cheer. And they're identified, based on their effort in the

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previous week, who's the fifth hammer this week?

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So I knew that story. I was hoping that was going to be the answer

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to the question, because think about how that changes the leadership

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dynamic, right? You take the guy who probably wasn't getting a

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lot of recognition, but deserved it because he's

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working hard, maybe would. Get the most improved player, right? Or

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the most inspirational player. Yeah. Everybody wants to

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rally around that guy. Yeah, that's cool. Yeah, it was really

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cool to wrap this up. Just a

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phenomenal season, amazing experience

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with these players that, like, I've known most their

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life. I love these kids and the success that

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they're having. But the key here

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is the ability to watch

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a principle that we loved and talked about and read about

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in real life work. And I think that's where

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truth told and truth experience versus truth told. Right.

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That was one of those things I think I will always remember the

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concept of there's no bad team, just bad leaders. And you're

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absolutely right, Spencer. You can point to leaders, but that's not

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anybody taking extreme ownership. Right. Leading up and down that chain of

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command, all of those principles that came into play were part of this

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team, and it was just beautiful.

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Yeah. And I think as leaders, to be a good

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leader, you have to adopt that mindset. And to be a

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leader, you're already putting yourself out there if people throw rocks at you. How

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many times did we say, everything you say is heard through a

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microphone or megaphone and everything

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you do is seen through a microscope?

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Yeah, man, I love that story. And I love that you went,

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like, undefeated, because anything over two

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wins would have validated the

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hypothesis, but you really drove it home. Yeah. In our

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division, we were undefeated. We played other teams outside of our division. We had

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really close games, but in our division, we were undefeated

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and undefeated through the tournament. We're going to the championship game on

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Saturday, and I'm just super excited about these

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guys. The other thing is, some of these

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principles are really easy to get behind

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when you have extreme winds of growth

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blowing into the sales. And what I mean is, like, top

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line growth, top line revenue can hide a lot of mistakes. So

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I've worked at companies before where it was really easy to let people go

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off and figure it out because the growth was going to cover up all the

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mistakes anyways. In a

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turnaround scenario where there is no growth,

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I think it exemplifies the point even more, because

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it's not like you're coming off of a ton

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of momentum, right. And you're just trusting that the momentum is

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going to keep you going. Like you had to get momentum. So that's cool,

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man. So you guys want to hear my Fifth Hammer experience

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this week? Yeah. So we're cat family.

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We got two kitties this week. On Monday, cats

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typically have four fingers. Our

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cats have five. Oh, shut up. What? Our cats have thumbs.

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Wait, hold on a minute. Fifth Hammers? Your cats have

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fingers? Well, yeah. Pause.

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Dude, that's so creepy. Your cats have thumbs? Yeah. They have Fifth

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Hammers. We got Fifth Hammer cats. Seriously? Two of them? What kind of cats are

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they? I don't know. Normal cats. I go over to your house and it's got,

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like, a human head. I'll bring it in for the

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pod. It's sitting there drinking coffee.

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Did you get chessire cats from Alice in Wonderland? You got mutant

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cats? My wife, man. Does your cat sit on like a

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beanbag and smoke out of a hookah like the cat from Alice in

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Wonderland? That's what we're training it to do. That'S freaking

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Rad bye.

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About the Podcast

The Fifth Hammer Growth Podcast
Embrace Imperfection and Unlock Your Full Potential
Welcome to "The Fifth Hammer Growth Podcast," hosted by Spencer Matthews, alongside Ryan Riley and Dave Huffman, your guides to help you find harmony in imperfection as you journey towards success in life and business.

Together, Ryan, Dave, and Spencer successfully built and sold the health and beauty e-commerce brand Microbe Formulas with an annual revenue of 50 million and an eye-popping exit valuation of 200 million dollars in less than five years. Now, they're pulling back the curtain and revealing the secrets to their phenomenal success.

Each episode of "The Fifth Hammer Growth Podcast" chronicles their astounding journey, offering invaluable business insights and tactics straight from the trenches of the startup battlefield. They delve into their unique philosophy of "Fifth Hammer Thinking" - an innovative mindset that enabled them to shatter expectations and redefine success in their lives.

They believe that the Fifth Hammer Thinking is not just applicable to business but is a powerful force that can also transform your personal life. Ryan, Spencer, and Dave challenge you to embrace the harmony in imperfection and wield the 'Fifth Hammer' to build a life and career beyond your wildest dreams.

Infused with wit, humor, and a dash of coolness that can only come from the trio's dynamic chemistry, "The Fifth Hammer Growth Podcast" is an entertaining blend of lively banter and valuable life lessons. Whether you're an aspiring entrepreneur, a seasoned business professional, or simply someone searching for personal growth, this podcast will surely offer a refreshing perspective.

So, are you ready to grasp the Fifth Hammer and start shaping your destiny? Tune in, learn, laugh, and let the transformative growth journey begin!